Finding the Frame member Adam Westbrook has an excellent blog post about the importance of grabbing the viewers attention in the first 10 seconds of your web video.
Yes, I saw that this morning as well and some great points made! I bookmarked that page to always refer back too.
It is not the place for idents, adverts, cliches, weak pictures, hackneyed introductions, or anything waffly.
Finding the Frame member Adam Westbrook has an excellent blog post about the importance of grabbing the viewers attention in the first 10 seconds of your web video.