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Opening your video...Grab in the first 10 seconds.

Rep: 141
Colin Mulvany Jan. 30, 2012, 9:19 a.m. permalink

Finding the Frame member Adam Westbrook has an excellent blog post about the importance of grabbing the viewers attention in the first 10 seconds of your web video. 

Rep: 444
Eric Seals Jan. 30, 2012, 9:39 a.m. permalink

Yes, I saw that this morning as well and some great points made! I bookmarked that page to always refer back too.

Adam always has good things to say. Follow him on Twitter if you don't already.

So what should you use the first ten seconds for?

  • To show your most arresting images
  • To use your strongest soundbite
  • To surprise your audience
  • To raise a question in the mind of your viewer, setting up “the big reveal
  • To get straight into the story

It is not the place for idents, adverts, cliches, weak pictures, hackneyed introductions, or anything waffly.

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